Giovanna d’Adda is Assistant Professor at the University of Milan. She holds a PhD in Economics from Bocconi University, with a thesis on natural resource conservation in developing countries, and an MSc in Development Management from LSE.
Giovanna was a research fellow at Harvard Kennedy School, Paris School of Economics and University of Zurich. Her research uses laboratory and field experiments to investigate key drivers of pro-social behavior, such as institutions, norms, and leadership structures. In recent years, she has applied insights from behavioral economics to energy and environmental conservation.
LATEST PUBLICATIONS
- Daily temperature and sales of energy-using durables
- Widening the scope: The direct and spillover effects of nudging water efficiency in the presence of other behavioral interventions
- Strategic information avoidance, belief manipulation and the effectiveness of green nudges
- Nudging Payment Behaviour: Evidence from a Field Experiment on Pay-as-You-Go Off-Grid Electricity
- Evaluating the impact of technological renovation and competition on energy consumption in the workplace
- A randomized trial of energy cost information provision alongside energy-efficiency classes for refrigerator purchases
- Can social information programs be more effective? The role of environmental identity for energy conservation
- The Role of Flexibility and Planning in Repayment Discipline: Evidence from a Field Experiment on Pay-as-You-Go Off-Grid Electricity
- Urgency and engagement: Empirical evidence from a large-scale intervention on energy use awareness
- Combining information on others’ energy usage and their approval of energy conservation promotes energy saving behaviour